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The Blob, The Jelly, The Virus

A crimson, gelatinous creature climbs to the top of the towers, mercilessly devouring our norms, our comforts, and the illusions of safety we once held dear. This is not just a monster; It is a relentless metaphor for the collapse of the structures on which we've built capitalism, fast consumption, and the American Dream. Inspired by the 1958 cult film The Blob, this story reimagines a world where nothing remains untouched, and destruction paves the way for transformation. The use of vintage high-fashion pieces in this shoot stands as a tribute to sustainability. 

Gucci vintage
The Jelly
Credits

Digital Content Coordination: Buket Usta (Adapted the shoot into Instagram and website storytelling. Created cross-platform flow and oversaw audience-facing narrative.)​

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  • Project Creative Direction, Photography & AI Manipulation:  Eylül Ezik 

  • ​Fashion Editor: Hakan Bahar 

  • Makeup: Nuvit Tiryaki 

  • Hair: İsmail İnan 

  • Photography Asisstans: Eren Kandıra, Furkan KumaÅŸ, Toprak Donmaz

  • Model: Jessica Luostarinen,  True Models Istanbul 

  • Makeup Assistant: Åžebnem Saymaz

  • Hair Assistant: Sevda İnan 

The Virus American Dream
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